Private social, for real life

Your people.
Your plans.
Your circle.

OMA brings conversation, moments and everyday coordination into one private place—and creates the trusted foundation for a new family of private social services.

Join early access ↗See how OMA works ↓

In development in Helsinki · iPhone first

● Private by default

6 friends here

Social media got bigger.

We think it’s time
to make it closer.

Groups are the new social network. One private foundation can serve many real-life relationships.

One home for your real life

Chat first.
Everything else follows.

OMA begins where your friendships already live: in the conversation. The useful things around it stay within reach.

OMA interface showing multiple private groups

Talk naturally

Chat stays at the center, with the people and context that already matter.

Share privately

Photos, videos and everyday moments go to your circle—not a public audience.

Make things happen

Plans, locations and shared expenses live beside the conversation that created them.

Designed with boundaries

Privacy should feel
effortless.

Not a settings maze. Not a promise hidden in legal copy. Privacy is part of how OMA behaves.

Private by default

Your group is the boundary. Nothing is public unless you choose it.

People, not algorithms

No influencer feed and no engagement machine deciding what you see.

Permission with a clock

Presence and location are explicit, temporary and easy to stop.

Built from Europe

GDPR-first foundations, minimal metadata and a path to end-to-end encryption.

Rebuild the social fabric

Build European social technology that rewards time together, strengthens belonging and puts people before attention.

OMA shares the long-term direction of the Rebuild Letter : European social platforms should help people connect, organize and belong—without stealing their time.

Plan · coordinate · remember

More time together.
Less app-hopping.

OMA mobile screens for planning, coordinating and remembering

The OMA roadmap

Build the foundation.
Learn before expanding.

OMA grows from a working private-social core into carefully bounded trials. Each stage is an opportunity to learn—not a promise that every concept will ship.

01 · Now

OMA 1.0

Early access MVP

Private friend groups and Trips are the product today: conversation, Moments, plans, expenses and explicit coordination in one place.

Current OMA UI

Current OMA screens for planning, coordinating and remembering

02 · Next

OMA 1.1

Five paths · one shared place layer

One OMA, five paths into real life. Trips, Explore, Hangouts, Date and Work share a stable Home, Groups, Inbox and Me foundation. Each path has its own context, objects, lifecycle and primary action without becoming a separate mini-app.

Typed invitations open a safe preview first; consent creates the connection. OMA Places is the shared layer for saving favourites, choosing a place with Maps or a manual link, and bringing it into an existing Plan or group conversation—not a sixth tab or a people map.

Clickable UX prototype · detailed service definitions and flows

Open the OMA 1.1 product experience

OMA Places prototype for trusted recommendations and planning

03 · Learn in the market

OMA 1.2

Commercial trials

OMA Marketplace tests whether trusted identity can make local exchange more accountable. Anyone can browse; buyers and sellers verify their identity before trading.

For the pilot, transactions and payments remain outside OMA. Protected or integrated transactions can follow only if real demand and safe operating evidence justify them.

Commercial trial concept · evidence before scale

OMA 1.2Browse openly.
Trade accountably.

Verified participation
Persistent identity and history
Off-platform pilot transactions

After 1.2 · directions, not promises

Where OMA could
go next.

Youth, Clubs, Events, APU and Place Circles are future concepts to test after learning from the MVP and early commercial trials. Their timing, shape and inclusion in the product remain open.

Guardian-first coordination

OMA Youth

A safer communication layer for young people, guardians and coaches—built around the next action, controlled access and minimal data.

Real-world communities

OMA Clubs

Private member communication, schedules, participation and shared moments for the clubs and communities people already belong to.

Role-aware experiences

OMA Events

Purpose-built spaces for organizers, participants and audiences—combining official information with meaningful private community experiences.

Helsinki pilot

OMA Play

A Finnish-first pilot for relaxed outdoor play and casual sports nearby, aiming to start in October 2026 once enough local families and organizers have raised their hands.

Children playing casually outdoors in a Helsinki park setting

Open pilot page

A private-health pilot concept

OMA APU

Supportive, human-led coordination around everyday help and belonging—subject to separate partners, funding, safeguarding and evaluation.

From familiar places to belonging

OMA Place Circles

A privacy-first, human-facilitated concept using explicit venue opt-in and mutual consent for small real-world circles. No public visitor list, people map or passive tracking.

Read about If’s Help a lot Award ↗Reference only; OMA Labs is not affiliated with If or the award.

The current product remains focused on private friend groups and Trips. Roadmap stages and future concepts depend on product evidence, privacy and safety review, funding, partners and operational readiness.

Helsinki, Finland

A return to the original idea

Built once before.
Reimagined for now.

In 2000, Ville Penttilä co-founded Wiral in Helsinki—building presence, messaging and location-based social experiences years before smartphones made them everyday behavior.

OMA brings that original conviction into a new era: technology should help real friends stay close, without turning their relationships into content for an audience.

“The next great social network won’t be public. It will feel like your own circle.”

Ville Penttilä Founder, OMA Labs

For investors and partners

Let’s build the private
social layer for real life.

OMA Labs is building a private-social foundation that begins with friend groups and Trips. We are exploring what can responsibly follow through Places, commercial trials and future concepts—without turning exploration into a promise. We welcome investors and partners who share this long-term view.

Direct contactVille Penttilä

Founder, OMA Labs · Helsinki, Finland

ville@omalabs.io ↗

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Come inside the circle

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to experience OMA.

Join the early-access list for product updates and invitations to the first private trials.

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Your people.Your plans.Your circle.

We think it’s timeto make it closer.

Chat first.Everything else follows.